I was at the Professional Pricing Society conference in San Francisco last week. I led a workshop on how to better integrate pricing and innovation, and Adobe had a great workshop on pricing and business model innovation, but ... most of the talk was about recession, how to prepare, how severe it could be. I wouldn't say doom and gloom, but there was definitely a lot of fear and a 'batten down the hatches' mentality.
I was at the Professional Pricing Society conference in San Francisco last week. I led a workshop on how to better integrate pricing and innovation, and Adobe had a great workshop on pricing and business model innovation, but ... most of the talk was about recession, how to prepare, how severe it could be. I wouldn't say doom and gloom, but there was definitely a lot of fear and a 'batten down the hatches' mentality.