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Steven Forth's avatar

This is one of the biggest risks to the innovation economy in BC. I do not include the value of the home I live in as part of my net worth, and will not until I decide to sell it. I need a place to live after all and am fond of my home.

At Ibbaka we are seeing a lot of concern about inflation and higher interest rates. These will change how one segments markets, the value drivers that resonate, and how to approach pricing. Playing out the different scenarios is something all companies should be doing at this time. We have gotten too complacent about living in a low inflation, low interest rate environment.

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